BCBG MAX AZRIA GROUP

Created and maintained voice identity, copy guidelines, and conceptual ideas for a portfolio of brands, including:

BCBGMAXAZRIA

BCBGeneration

BCBGMAXAZRIA Runway

Max Azria

Case Study

BCBGeneration Launch

Developed brand positioning, voice identity, and copy guidelines for BCBGeneration, alongside product positioning, naming, and omnichannel messaging for brand launch.

Hervé Léger

Max & Cleo

Role: Editorial Copywriter
Dates: 2019-2011
Location: Los Angeles, CA