LUCKY BRAND
Established brand voice for international denim lifestyle company. Directed copy across Print and Digital departments, including development and strategy of content for Snapchat, Facebook, Instagram, and Twitter.
Case Study
Denim Democracy Campaign
Developed brand strategy, positioning, voice identity, and copy guidelines for Morphe brand refresh, alongside product positioning, naming, and messaging for a hero complexion product to launch the new Morphe brand.
Role: Senior Copywriter
Dates: 2011 - 2016
Location: Los Angeles, CA