EDITORIAL
+ CREATIVE
DIRECTOR
Hi, I’m Alex.
I’m the voice and vision behind some of the world’s most iconic brands.
I synthesize creativity and strategy to build brands that live, breathe, engage, and evolve.
Brand
+ Strategic positioning
+ Brand naming
+ Voice identity
+ Copy guidelines
+ Editorial strategy
Product
+ Product naming
+ Legal compliance
+ Regulatory compliance
+ Packaging copy
+ Translation & regionalization
+ Educational content
Marketing
+ Campaign messaging
+ Omnichannel launch copy
[advertising , visual merchandising , public & influencer relations , web, email , paid & earned media, social media & blog]
OTHER CLIENTS
Copywriter,
2021
Skechers
Content Director,
2020
Funoogles
Copywriter,
2020
Jaanu
Copywriter,
2019
Jada Jo
Copywriter,
2019
Project Juice
Copywriter,
2018
CarusoGroup
Copywriter,
2017
Bebe
Script Writer,
2012
Inflight Media
James DeWulf
Social Media Manager,
2019